Final Questions-2 - Robert Colaianni 3, 2010 Dr. Predmore...

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Robert Colaianni December 3, 2010 Dr. Predmore Consumer Behavior Final Questions Chapter 1. 1. From a consumer’s perspective, what are the three things that they would most be concerned with when buying a product? a. Travel issues, pricing issues, storing issues b. Prepurchase Issues, Purchase Issues, Postpurchase Issues* c. Customers opinion, pricing issues, financial decisions d. Prepurchase Issues, pricing issues, Postpurchase Issues 2. A Tag that contains a computer chip and a tiny antenna that lets the chip communicate with a network is called a. RFID tag* b. GPS tag c. CVS tag d. Grocery tag 3. This sociological perspective takes the view that much of consumer behavior resembles actions in a play? a. behavioral theory b. role theory* c. self concept attachment d. interdependence Chapter 2. 1. What is the term for inventory and cash losses from shoplifting and employee theft? a. depreciation b. anticonsumption c. shrinkage* d. burglary
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2. Refers to the immediate response of our sensory receptors (eyes, ears, nose, mouth, fingers) to basic stimuli such as light, color, sound, odor and texture. a. perception b. sensation* c. reaction d. none of the above 3. The minimum amount of stimulation that can be detected on a given sensory channel is called? a. absolute threshold b. differential threshold c. J.N.D d. none of the above Chapter 3. 1. John is at the supermarket looking for a pack of Oreo’s. He is in a rush so he quickly grabs what he thinks are Oreo’s and after paying exits the store. When he gets home he realizes that what he grabbed was not Oreo’s but a similar product. What is this called? a. Copyright Infringement b. The Halo Effect c. Masked Branding d. Look-Alike-Packaging* 2. An updated version of a brand from a prior historical period is known as? a. historic product b. retro brand* c. prior brand d. throwback brand 3. What is it called when we learn to perform behaviors that produce positive outcomes and avoid those that yield negative outcomes? a. Operant Conditioning
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b. Stimulus Generalization c. Instrumental Conditioning* d. None of the above Chapter 4. 1. When a consumer participates in a real-time promotional campaign via their trusty cell phones it is called? a. interactive mobile marketing*
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This note was uploaded on 09/27/2011 for the course GENERAL 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

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Final Questions-2 - Robert Colaianni 3, 2010 Dr. Predmore...

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