Questions Ch. 7 to 11

Questions Ch. 7 to 11 - David Dimas Carmona Dr Preadmore...

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David Dimas Carmona Dr. Preadmore Consumer Behavior Questions Exam 2 - Chapters 7 to 11 Chapter 7 1. What type of models assume that a consumer's attitude toward an attitude object depends on the beliefs she has about several of its attitudes. a) Atributes model b) Multiattribute attitude model c) Importance model d) None of the above Answer: B 2. _________________ considers how a person perceives relations among different attitude objects, and how he alters his attitudes so that these remain consistent. a) Balance Theory b) Social Judgment c) Self-perception theory d) The Fishbein Model Answer: A 3. What refers to what the consumer believe to be true about the attitude object. a) Affect b) Behavior c) Cognition d) Hierarcy of effects
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David Dimas Carmona Dr. Preadmore Consumer Behavior Answer: C CHAPTER 8 1. What is the name of a popular strategy that aknowledges that a marketer will be much more successful when he communicates with consumers who have already agreed to listen to him? a) Permission Marketing
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This note was uploaded on 09/27/2011 for the course GENERAL 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

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Questions Ch. 7 to 11 - David Dimas Carmona Dr Preadmore...

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