questions for final - Questions for Consumer Behavior...

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Questions for Consumer Behavior Chapter one 1) _______________is a marketing environment where customers act as partners with companies to decide what the market place will offer. a) An Appartnment b) Consumerspace* c) Country of origin d) Bromance 9 2) The perspective that much of consumer behavior resembles actions in a play is called? a) Ritual b) Play by Play c) Role Theory* d)Spectacles 3) A basic biological motive is called? a) Motive b) Want c) Desire d) Need*
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Chapter two 1) A strategy to disrupt the nations food supply with the aim of creating economic havoc A) Shrinkage B) Heavy Users C) Bioterrorism* D) Anticonsumption 2) the actions taken by consumers involving the deliberate defacement or mutilation of pruducts E) Shrinkage F) Heavy Users G) Bioterrorism H) Anticonsumption* 3) a name companies use to identify their customers who consume their products in large volumes I) Shrinkage J) Heavy Users* K) Bioterrorism L) Anticonsumption
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Chapter three 1) The process of retrieving information from memory; in advertising research the extent tf which consumers can remember a marketing message without being exposed to it during the study is usally called? a) Recognition b) Recall* c) Pastiche d) Norms 2) __________is a Product information in the form of a story a) New task b) Reader c) Writer d) Narrator* 3) A phenomenon that occurs when people react to other, similar stimuli in much the same way they responded to the original stimulus is usually called? a) Insourcing b) Halo effect* c) Initiator d) Habitus
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Chapter four 1) the process of learning the beliefs and behaviors endorsed by other cultures A) acculturation* B) cult products C) involvement D) terminal values 2) items that command fierce consumer loyalty and devotion E) acculturation F) cult products* G) involvement H) terminal values 3) the motivation to process product-related information I) Acculturation J) cult products K) involvement* L) terminal values
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This note was uploaded on 09/27/2011 for the course GENERAL 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

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questions for final - Questions for Consumer Behavior...

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