Rolando Hernandez Quiz Questions Ch 7

Rolando Hernandez Quiz Questions Ch 7 - d Permission...

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Rolando Hernandez 10/3/10 Dr. Predmore Marketing Quiz Questions Ch. 7 1. A model that emphasizes multiple pathways to attitude formation, including outside in (object-centered) and inside out (person-centered) pathways. a. Multiple-pathway Anchoring and Adjustment (MPAA) model b. Theory of trying c. Communication model d.
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Unformatted text preview: d. Permission marketing 2. _________________ involves an active attempt to change attitudes. a. Persuasion b. Reciprocity c. Scarcity d. Consistency 3. A type of commerce where marketers promote their goods and services via wireless devices. a. M-commerce b. Social Media c. Podcasting d. Widgeting...
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