Test questions chap 7-11

Test questions chap - Chapters711 TyronHardie Chap7 (includingoneself objects, A Utilitarianfunction B Attitude C D Knowledgefunction*B

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Consumer behavior test questions  Chapters 7-11  Tyron Hardie Chap 7 --------------- is a lasting general evaluation of people (including oneself),  objects, advertisements or issues. A) Utilitarian function B) Attitude C) Ego defensive function  D) Knowledge function *B --------------- is what he/she believes to be true about the attitude object A) Behavior B) Affects C) Cognition D) Model of attitudes *C A process that occurs when a person forms an attitude to conform to another  person’s or group’s expectations A) Internalization B) Compliance C) Social judgment theory D) Identification *D Chap 8 People try not to contradict themselves in terms of what they say and do about  an issue A) Authority B) Consistency C) Scarcity D) Liking
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*B We consider what others do before we decide what to do ourselves A) Consensus B) Reciprocity C) Persuasion D) Authority *A Where marketers promote their goods and services via wireless devices, 
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This note was uploaded on 09/27/2011 for the course GENERAL 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

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Test questions chap - Chapters711 TyronHardie Chap7 (includingoneself objects, A Utilitarianfunction B Attitude C D Knowledgefunction*B

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