03212011 TXMI3210

03212011 TXMI3210 - Test April 4th Read women's wear after...

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Test April 4 th Read women's wear after leather and fur really prepare for this test because last test will be small product development, leather and fur, women's wear Fashion forecasting: a closer Look at the Sportswear Trend -Fashion Forecasting: How and why consumers buy -Look for styles that are prophetic -Main goal is to decide what is going ot be successful -Background Knowledge: Need to understand basic concepts about fashion to know what will affect decisions to future fashions -Forecasters must research various factors -Flow theories Sportswear -Comfort, interchangeable pieces, versatile shapes -Post war – haute couture was not easy to wear -Sportswear fulfilled role -Claire McCardell – popover dress -Clare Potter – sidesaddle skirt, evening sweater -1970s to today – Ralph Lauren, Calvin Klein, Donna Karan, Marc Jacobs, Tommy Hilfiger -Olympics -Athletes -Equestrian -Track shorts -Christian Blanken – actual athletes walked runways -Jeremy Scott Predictions for this Trend -2012 Olympics
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03212011 TXMI3210 - Test April 4th Read women's wear after...

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