03032011 soci3270

03032011 soci3270 - March 3, 2011 SOCI3270 Discussion...

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March 3, 2011 SOCI3270 Discussion questions to prepare for Tuesday (Regarding Chapters in Burke Book) Discussion Questions for Burke Article Thursday as Well Affect Control Theory -Symbolic interactionist roots -Mathematical theory of social interaction -Links culture to local interactions -Predicts emotion, behavior, attributions -Metric: Evaluation, Potency, Activity -Impression Change Equations -Affect Control Principle -Precise or vague predictions? -Makes predictions about behavior, emotions, and labels -Three Big components Affect Control Principle -Sentiments; shared cultural meanings attached to symbols (labels) -Evaluation, Potency, Activity -Impressions: New meanings evoked by events in the current situation -Deflection: The amount of disruption in the definition of the situation produced by current events -Within culture, you can access the amount of overarching goodness or badness that we associate towards the actors -We can more narrowly measure those meanings in subcultures Impression Change Equations
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03032011 soci3270 - March 3, 2011 SOCI3270 Discussion...

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