8.29 - 8/29 Branding the brain Review Fiske alternate to...

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8/29 Branding the brain Review: - Fiske alternate to Frankfurt School (cultural studies) - Use and interpretation of resistance (how it is received, not produced) - Polysemy: inherent fracturing of meaning when message is received - Distributed authorship o Frankfurt: writing o Fiske: receiving - Technological considerations o 50s-90s o Distribution of authorship tools amongst the masses Barbie Nation Video - Image - Tensions between gratifications and body image issues - What matter and what culture uses them for - Pop culture uncontrolled/ unauthorized Advertising Advertising and Popular Culture - Center of culture industries/commercial culture (Frankfurt) - Engine of the economy? o Drives economic consumption and production - Informational force? o Need to make everyday decisions o Learn about the world and what’s available - Persuasive force? o Main function: move us to change behavior on mass scale. How powerful is it? -
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8.29 - 8/29 Branding the brain Review Fiske alternate to...

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