9.7 - 9/7/2011 Review: Rise of the Brand Ad Creep: ads...

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9/7/2011 Review: Rise of the Brand Ad Creep: ads saturating our space resistance New ad strategies - Shift to PR - Stunts (guerilla marketing) - Ways to get around ad resistance and cynicism - Idea that advertising is like warfare o Example: advertising is like terrorism Brand as negotiation - Set of signs that marks continually negotiation between marketers and general public History of brand, shift from product - Explosion of affluence - Producing goods to meet demand - Explosion of production (age on industrialization) - Figuring out how to create markets for the products - Creating consumer groups - Model T (assembly lines) cheap car, same as all, common man could own it - People motivated more by status than utility Chrysler realizes they can sell more cars if they change the design and people know who has the new car (signs of affluence a status) o Aspire to something o Same thing happens with computers (conspicuous marketing) o Differentiation of products with brands and brand start to mark themselves in clas
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This note was uploaded on 09/28/2011 for the course SPCM 2360 taught by Professor Stahl during the Fall '11 term at University of Georgia Athens.

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9.7 - 9/7/2011 Review: Rise of the Brand Ad Creep: ads...

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