{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

spcm - 8/26 John Fiske Are we all dupes Pop culture is...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
8/26 John Fiske: Are we all dupes? Pop culture is “contradictory to its core” - Doesn’t deny commercial interests - Wants to give a more complex account - Explain contradiction/struggle 2 sides of the popular text: top & bottom, control &freedom We are active in popular culture - Focus on what’s happening at the receiving end - We are not just passive sponges sucking whatever the industry feeds us Everyday uses of culture Every reading/ active consumption is a resistant one - Hit consciousness of each person/group differently - Each experience is unique - Resist that we all interpret same material in same way - No dominant pop culture- only multiple responses to domination We can both turn it off and bend it to our will - Make it mean what we want it to - Not give attention/turn it off o Attention placed on different sectors of pop culture “polysemy”- fragmentation of meaning - Many signs attributed to interpretation - Cultural backgrounds Example: The Simpsons - Uses polysemy with 3 levels of humor -
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern