Communication Research Notes for Exam(1)

Communication Research Notes for Exam(1) - Communication...

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Unformatted text preview: Communication Research Notes for Exam #1 1/24/11 WAYS OF KNOWING How Do We Learn From the World Around Us?-Personal experience and indirect sources • Traveling to another country- learning from the world around us • Learning from other people o Mom telling us not to touch the stove o What other people get rewarded or punished for their behavior-We learn about probability, and cause and effect • Desire for prediction- but can we understand the results? • E.g., Why college is worth your time? • Lucky streaks?-Tradition: “because its always been that way” • Examples? • Lecture, exam, graded, REPEAT o What are the drawbacks? Can make people less likely to look for better ways to do or learn things Can make us resistant to new ideas-Authority • Parents, teachers, technology o EX: “Little Britain” secretary wouldn’t change what the computer said a hip replacement instead of tonsils out, wouldn’t talk to a person. • What are the limitations of depending on authority? o Everyone and everything makes mistakes-Overgeneralizing • My one experience proves that… o People from one country are all the same-Inaccurate and selective observations • We reinforce what we already know (or think we do) • Liberals don’t want FOX News o “Monty Python” t ried to return dead parrot, store owner wouldn’t believe it was dead-Jim Believes… • “My 4 year old nephew has been watching a lot of violent TV cartoon shows. I noticed he gets more frustrated and uses more bad language. I t must be the cartoons he’s watching that are making him behave like this!” • How does he come to believe this claim? ANSWER: Personal experience-Ann believes… • “Democracy is the only reasonable form of government. All societies that don’t follow a democratic system are backwards, and we have a responsibility to team them the right way to do things. I ts worked so well for us • How does she come to believe this claim? ANSWER: Tradition Judy believes… • “I’ve been trying to give up smoking forever. I bet those new smokeless cigarettes work if ‘The Doctors’ give them a thumbs up?” • How does Judy come to believe this claim? ANSWER: Authority Problems with non-scientific beliefs-Based on limited knowledge • limited observations-Tend to believe what is in our minds is the only truth-Intuitive thinking (it just makes sense)-Cognitive consistency • Consistent with our beliefs-Authorities can make mistakes!-Times and conditions may change—so thinking has to be self correcting So, What is “Real”? We live in a state of naïve realism most of the time Perspective: what is universal and what is relative in human experience?...
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Communication Research Notes for Exam(1) - Communication...

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