Day 9 Notes

Day 9 Notes - Day 9 Notes Buying and Selling Culture Brief...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Day 9 Notes Buying and Selling Culture Brief History of Consumption “The job of the line manager at a factory is to ensure the efficient production of goods… the job of the advertiser is to ensure the efficient consumption of goods.” -Stuart Ewen Rise of Consumption Patterns -capitalism is economic and social [characteristics of capitalism can be applied to social world; a world view not economic] -leisure time should be productive [capitalism should spread itself to leisure time; extend itself outside of work behavior; time is money; new form of production is consumption] -emphasis on consumer behavior [what workers should be buying] -conspicuous consumption as the ideal [everyone’s motivation to buy stuff that affects someone’s identity; what everyone should aspire to] Shift in Advertising -rational vs. emotional appeals [use to the goods being purchased, you needed them in 1920’s; selling stuff you don’t really need but want, keeping up with trends; tapping into emotions; creating wants and desires] -middle class vs. the masses [1920’s geared towards middle class, the ones that had some money; after 1920’s geared towards everyone; wider audience] Increasing concentration of the media [increasing in hands of few] -1984: 50 control 1/2 of all media -1993: 20 -2003: 6 Changes in the form of concentration -horizontal [occurs within/across same industry; tv shows buying tv shows; bigger tv
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/28/2011 for the course SOC 001 taught by Professor Mermis-cava during the Summer '08 term at UC Davis.

Page1 / 3

Day 9 Notes - Day 9 Notes Buying and Selling Culture Brief...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online