Ad class 4 - Cost per contact Audience selectivity...

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9/28/11 Media Planning: Print, Television, Radio & Internet
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9/28/11 Which Media? Great ads will fail if the media chosen do not reach the right audiences. All media classes have inherent advantages and disadvantages
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9/28/11
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9/28/11
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9/28/11 Newspapers - Limited segmentation Creative constraints Cluttered environment Short life + Reach Geographic selectivity Timeliness Credibility Audience interest Low cost
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9/28/11 Categories of Newspaper Advertising Display Advertising Display advertising Co-op advertising Inserts Preprinted insert Free-standing insert Classified Advertising
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9/28/11 Magazines + Audience selectivity Audience interest Creative opportunities Long life - Limited reach and frequency Clutter Long lead times Cost
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9/28/11 Magazine Ads Terms Bleed page Gatefold ad Run-of-paper advertisement Preferred position
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9/28/11 Television + Creative opportunities Coverage, reach, and repetition
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Unformatted text preview: Cost per contact Audience selectivity Narrowcasting- Fleeting message High absolute cost Poor audience attitude & attentiveness DVR/TiVo Clutter 9/28/11 Radio + Cost Reach and frequency Target audience selectivity Flexibility and timeliness- Poor audience attentiveness Creative limitations 9/28/11 Advertising on the Internet Banner ads Sponsorship Pop-up/Pop-under E-mail communication Streaming video and audio Corporate home pages Social media! 9/28/11 Obj10 Internet + Interactivity. Tracking. Selectivity. Deliverability and Flexibility. Integration.- Cost. 9/28/11 Timeline this Thursday, 11/18- Exam 3 Tuesday, 11/23 Final Exam review Q&A; Final similar to midterms Assignment 4 is due Thursday, 11/25 NO CLASS...
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This note was uploaded on 09/28/2011 for the course ADV 250 taught by Professor Danhaygood during the Spring '09 term at University of Tennessee.

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Ad class 4 - Cost per contact Audience selectivity...

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