ADPR 340 Situation Analysis Grading Criteria

ADPR 340 Situation Analysis Grading Criteria - ADPR 340...

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ADPR 340 Situation Analysis Grading Criteria Introduction A narrative paragraph that states who the client is and a synopsis of the current situation that is prompting the need for research. You can use what was given by professor in assignment memo. Be sure to put this info into your own words. 2% Background Brief history Size of industry Stage in PLC Legal/regulatory issues Seasonality Growth potential/forecasts The economy Legal/regulatory issues Societal/cultural considerations INCLUDED: CAUSE RELATED MARKETING COMPONENT 18% Client Profile History of brand Sales data Discussion of advertising expenditures Calculations and discussion of media mix for client Positioning Communications strategy advertising, creative, promotions, PR New developments INCLUDED: CAUSE RELATED MARKETING COMPONENT 18% Competitor Profiles (max of 4) Justification of selection and identification of primary vs. secondary competitors
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ADPR 340 Situation Analysis Grading Criteria - ADPR 340...

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