The Culture Industry

The Culture Industry - not prescribed to us To me there is...

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Stacey Yip Laurel Friedman COGN: Section A04 16 November 2010 The Culture Industry In Theodor Adorno and Max Horkheimer’s essay, “The Culture Industry: Enlightenment as Mass Deception,” they argue that popular culture has marketed ‘fun’ into something superficial and meaningless. They say that fun is a prescription that culture has made into something we as humans need to take: “Fun is a medicinal bath. The pleasure industry never fails to prescribe it. It makes laughter the instrument of the fraud practiced on happiness” (208). Adorno and Horkheimer claim that there is no such thing as real, authentic fun, and all the things we see as fun are just marketed to us by the culture industry. This argument makes some valid points, but I do not think it is entirely true. While things like movies, amusement parks, and travelling can be seen as marketed fun, there are many things in life that are naturally fun that are
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Unformatted text preview: not prescribed to us. To me, there is no greater joy than sitting down with my girlfriends and talking about life for hours on end. Nothing is as fun as goofing around with them, laughing wholeheartedly at our crazy behavior, and basking in the deep bonds I have made with good friends. There is something very natural about spending time together with people by talking to them, not by sitting next to them in a movie or an airplane, but just by interacting with who they are and their personality. I think Adorno and Horkheimer make a good point in that many ‘fun’ attractions in society have devalued what fun is by mass marketing ‘fun’ to make money in various industries, but clearly Adorno and Horkheimer never had good friends that they could just sit down with, act silly, and talk about random things....
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The Culture Industry - not prescribed to us To me there is...

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