Journal 1

Journal 1 - Yip 1 Stacey Yip Lester OConnor DOC 3: Section...

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Yip 1 Stacey Yip Lester O’Connor DOC 3: Section A18 5 April 2010 Journal One: Advertisement The selected advertisement is for shower gel from a company called Lynx, which makes a variety of men’s grooming products. In the advertisement, a female body is showcased scantily clad in a tiny bikini with mud all over her body and ‘Wash Me’ written on her stomach. This sexualized image of the female helps in drawing in Lynx’s target audience, which are males. The girl is located in a shower or bathroom of some sort indicated by the blue tiles in the background, which is fitting for the advertisement of shower gel. Underneath the picture of the actual product, the phrase ‘Get Dirty’ is written, which parallels the dirtiness of the female in the picture. The colors also help to draw attention towards the female body, because the body stands out largely in a monochromatic tone of brown against the shade of blue in the background. In this advertisement, Lynx is not only selling shower gel but it is also selling a message
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Journal 1 - Yip 1 Stacey Yip Lester OConnor DOC 3: Section...

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