Lecture%201-%20Intro%2c%20Ways%20of%20Knowing%20and%20Reasoning

Lecture%201-%20Intro%2c%20Ways%20of%20Knowing%20and%20Reasoning

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SPCM/COMM 3700: Introduction to Empirical Research in Communication Welcome! J Your Staff *Dr. Samp *Jason Palmer Daily Operations *The Syllabus *eLC: Contact Jason if you
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cannot gain access I. Epistemology *A. Defined *B. Relationship to Research: methodology II. Modes of Knowing *A. Traditional *B. Authoritative *C. Personal Inquiry *D. Empirical
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Empirical, continued *A. Generalization *B. Intersubjectivity *C. Objectivity III. Theory *A. Defined *A theory is an abstraction *A theory is a construction *B. The Value of Theory *1. Explanation
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*2. Prediction *3. Implementation C. An Example: Uncertainty Reduction Theory *The primary purpose of communication is to reduce
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Unformatted text preview: uncertainty and increase the predictability of our own and others behavior. *We have a drive to reduce uncertainty especially if *We know we will see the person again *The person has something that we want *The person acts in a weird way Reducing Uncertainty With Language *Uncertainty drives information seeking *High levels of uncertainty increase verbal communication (in the beginning) *Similarity reduces uncertainty IV. The Research Process Cycle Model *Conceptualization *Planning and Research Design *Selecting a Methodology *Collecting the Data *Analyzing and Interpreting the Data *Reconceptualization...
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This note was uploaded on 09/28/2011 for the course SPCM 3700 taught by Professor Samp during the Fall '08 term at University of Georgia Athens.

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Lecture%201-%20Intro%2c%20Ways%20of%20Knowing%20and%20Reasoning

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