Lecture%206-%20Measurement%2c%20Reliability

Lecture%206-%20Measurement%2c%20Reliability - Checks *A....

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Announcements *Team Task 2 Due next week *1.  Self-disclosure Self-esteem *2.  Communicator style Career achievement *3.  Shyness Nonverbal communicative  behavior I. More Nuances About Measurement *A. Higher Versus Lower-Level and 
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Converting Measures *B. The Need for Multiple Indicators  (Sometimes) II. Determining the Trustworthiness of Measures *A. Validity  *B. Reliability  The Relationship Between Validity and Reliability III. Types of Validity &
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Unformatted text preview: Checks *A. Content *1. Face *2. Expert panel *B. Criterion *1 Concurrent *2. Predictive *C. Construct *1. Convergent *2. Discriminant IV. Types of Reliability & Checks *A. Paper and Pencil Measures *1. Test-retest *2. Alternate forms *3. Internal consistency *4. Chronbachs alpha ( ): ranges from 0 - .99 *B. For Observed Measures *1. Inter-observer or intercoder agreement...
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This note was uploaded on 09/28/2011 for the course SPCM 3700 taught by Professor Samp during the Fall '08 term at University of Georgia Athens.

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Lecture%206-%20Measurement%2c%20Reliability - Checks *A....

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