quiz - Question 1 Marks: 1 According to your text, the...

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Question 1 Marks: 1 According to your text, the typical consumer is exposed to _________ advertising messages in a day? Choose one answer. a. 10,000 b. More than 10,000 c. 500 d. Between 500 and 1000 e. 2500 Correct Marks for this submission: 1/1. Question 2 Marks: 1 Zach loves the sport of soccer. He is a huge fan of the Brazilian national team. He collects pictures of the team and wears the Brazilian team colors during world cup soccer matches. He hopes to be good enough to play on the Brazilian soccer team some day. For Zach, the Brazilian soccer team is a(n) ____________? Choose one answer. a. Membership group b. Conformity group c. Aspirational group d. Dissociative group e. Consideration set Correct Marks for this submission: 1/1. Question 3 Marks: 1
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One of the ways that attitudes about a product change over time is through ________________ or experiences with the product after it has been purchased. Choose one answer.
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This note was uploaded on 09/29/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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quiz - Question 1 Marks: 1 According to your text, the...

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