31 - Question 1 Marks: 1 People may not be conscious of...

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Question 1 Marks: 1 People may not be conscious of their true motivation for purchasing a specific product. This is especially true for socially consumed products such as luxury cars and designer fashions. They may say they are purchasing these products because they are of high quality or an excellent value. The real reason is more likely to be: Choose one answer. a. They perceive these products to be investments that will be much more valuable in the future than they are right now. b. They are not aware of how expensive these products actually are. c. Luxury products are a way for them to maintain their self image. d. They know that many people will lose their jobs if nobody purchases luxury products. e. They are on a company expense account and don& t have to purchase these products with their own money. Correct Marks for this submission: 1/1. Question 2 Marks: 1 Kris decided to go shopping for a pair of tennis shoes. She went to the mall where there were several stores selling shoes. The first store was poorly lit, seemed to be kind of dirty and was very crowded. The second store was brightly lit, sparkning clean and had the shoes attractively displayed on shelves. She walked past the first
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This note was uploaded on 09/29/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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31 - Question 1 Marks: 1 People may not be conscious of...

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