27 - 1 Marks: 1 Which of the following is NOT a requirement...

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1 Marks: 1 Which of the following is NOT a requirement of a market segment? Choose one answer. a. Similar to each other with respect to your product b. Different from everybody else with respect to your product c. Economically viable d. Reachable e. Environmentally responsible Correct Marks for this submission: 1/1. Question 2 Marks: 1 A(n) _____________ is a relatively homogeneous group of prospective buyers who are similar to each other in terms of their consumption behavior. Choose one answer. a. Culture b. Market segment c. Motivation d. Focus group e. Attitude Incorrect Marks for this submission: 0/1. Question 3 Marks: 1 Which of the following assumptions about using ethnicity as a segmentation variable is correct?
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Choose one answer. a. Ethnic segmentation is not economically viable. b. Stereotyping is a useful tool to use in making assumptions about consumption patterns of ethnic groups. c. It is easy to create products that meet the needs of different ethnic groups d. People within an ethnic group are generally similar to each other. e. Both race and culture play a role in consumption patterns. Incorrect
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This note was uploaded on 09/29/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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27 - 1 Marks: 1 Which of the following is NOT a requirement...

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