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Unformatted text preview: Question 1 Marks: 1 A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? Choose one answer. a. Nickname b. Copyright c. Advertising slogan d. Patent e. Brand name Correct Marks for this submission: 1/1. Question 2 Marks: 1 Sabrina was running a day care center for pre-school children. She decorated the walls with images from the motion picture Finding Nemo. One day she received a letter from attorneys representing Pixar and the Disney Corporation asking her to stop using images from Finding Nemo. Pixar and the Disney Corporation were defending their brand against _______________? Choose one answer. a. Abuse b. Fingerprints c. Infringement d. Imitation e. Brand dilution Correct Marks for this submission: 1/1. Question 3 Marks: 1 Which of the following is a condition that is favorable to creating a brand? Choose one answer. a. Quality and value are easy to maintain. b. Consumers are unwilling to pay premium prices for similar products....
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This note was uploaded on 09/29/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.
- Spring '07