24 - Question 1 Marks 1 Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is

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Question 1 Marks: 1 Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. This is a classic example of _____________? Choose one answer. a. Joint venture b. Cannibalization c. Co-branding d. Thinking outside of the box. e. Licensing. Correct Marks for this submission: 1/1. Question 2 Marks: 1 Which of the following is a condition that is favorable to creating a brand? Choose one answer. a. Consumers are unwilling to pay premium prices for similar products. b. Quality and value are easy to maintain. c. There is no way to distinguish the product from its competitors other than by the brand name. d. The product is a one-of-a-kind. e. There is limited availability of the product. Correct Marks for this submission: 1/1. Question 3
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Marks: 1 Proctor & Gamble creates a separate brand identity for each product they bring to market. This strategy is called _______________. Choose one answer.
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This note was uploaded on 09/29/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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24 - Question 1 Marks 1 Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is

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