23 - Question 1 Marks: 1 Last year, BruceCo sold 1000...

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Question 1 Marks: 1 Last year, BruceCo sold 1000 coffee cups for $10 each. If the cost for each cup was $4.70, what was the average revenue for BruceCo? Choose one answer. a. $5,300 b. $10,000 c. $4,700 d. $10 e. $5.30 Correct Marks for this submission: 1/1. Question 2 Marks: 1 When marginal revenue is POSITIVE and prices decrease? Choose one answer. a. Average revenue decreases b. Unit sales increase c. All of these things happen when marginal revenue is positive and prices decrease. d. Total revenue increases e. Fixed costs stay the same Correct Marks for this submission: 1/1. Question 3 Marks: 1
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In addition to determining the amount of money you will receive for your product, price serves as a __________ tool, signaling to customers where your product stands in relation to similar product offerings? Choose one answer. a. Intangible b. Financial c. Advertising d. Positioning e. Value Correct Marks for this submission: 1/1. Question 4
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This note was uploaded on 09/29/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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23 - Question 1 Marks: 1 Last year, BruceCo sold 1000...

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