18 - Question 1 Marks: 1 Price elasticity is the slope of...

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Question 1 Marks: 1 Price elasticity is the slope of the demand curve. When price elasticity is LOW? Choose one answer. a. You can decrease profits by decreasing prices b. You can increase revenues by increasing prices c. You can increase profits by cutting prices d. You can increase revenues by cutting prices. e. You can decrease revenues by increasing prices Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 BruceCo is planning on selling backpacks for $100 each. The company can buy the backpacks for $30.00 and have them customized for $20.00. T There is a one-time set up charge of $1,000 for customization. In order for the project to go forward, the company needs to show a $10,000 profit. How many backpacks will BruceCo have to sell in order for this project to be acceptable? Choose one answer. a. 157 b. 110 c. 220 d. 367 e. cannot be determined with this information Incorrect Marks for this submission: 0/1. Question 3
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Marks: 1 Price elasticity is the slope of the demand curve. When price elasticity is HIGH? Choose one answer. a. Demand will decrease at all price levels
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This note was uploaded on 09/29/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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18 - Question 1 Marks: 1 Price elasticity is the slope of...

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