16 - Question 1 Marks: 1 BruceCo sells medical devices used...

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Question 1 Marks: 1 BruceCo sells medical devices used in surgical operations. It requires a great deal of training t be able to use these medical devices properly and there is a potential liability to BruceCo if they are used improperly. Because each product has to be numbered and monitored for quality and sanitation, the products must be handled carefully and are expensive. Which of these channels would be best for BruceCo? Choose one answer. a. Hire a skilled sales force to call on surgeons and educate them about the risks and benefits of your devices. b. Work with a cash and carry distributor. c. Work with a broker to negotiate deals with each of the hospitals who wish to carry BruceCo products. d. Set up a series of regional warehouses to keep inventory nearer to the customer. e. Sell directly to doctors or hospitals shops through a company website and charge $10 shipping and handling for ground delivery and $20 shipping and handling for rush delivery. Correct Marks for this submission: 1/1. Question 2 Marks: 1 Which of the following is an example of a direct channel of distribution? Choose one answer. a. The Dell Corporation which sells computers to consumers through its company owned website. b. My brother in law Don who custom builds homes for customers on their property.
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This note was uploaded on 09/29/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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16 - Question 1 Marks: 1 BruceCo sells medical devices used...

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