15 - Question 1 Marks: 1 An indirect channel of...

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Question 1 Marks: 1 An indirect channel of distribution consists of? Choose one answer. a. A customer, a retailer, and a producer b. A producer, a wholesaler, and a retailer. c. A producer and a retailer d. A producer and a customer e. A retailer and a customer Correct Marks for this submission: 1/1. Question 2 Marks: 1 Starbucks recently announced that it intends to open another 20,000 stores world wide including several in the United States. Even though it seems as if there is a Starbuck on every corner in America, the company feels there is a need for more outlets. This is an example of ___________ distribution. Choose one answer. a. Caffeinated b. Selective c. Exclusive d. Exhaustive e. Intensive Correct Marks for this submission: 1/1. Question 3 Marks: 1
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According to your instructor the balance of power in channels of distribution has shifted and continues to shift. In the past, manufacturers had the most power in a channel of distribution. In the future it is likely that the balance of power will continue to shift toward _________? Choose one answer.
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This note was uploaded on 09/29/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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15 - Question 1 Marks: 1 An indirect channel of...

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