14 - Question 1 Marks: 1 Why is it important for a marketer...

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Marks: 1 Why is it important for a marketer to know the ownership structure of a retail store? Choose one answer. a. Because it is easier to get an appointment with a manager of a chain store than with the manager of an independent store. b. Because decisions are made at the store-level regardless of who owns the store. c. Because the ownership structure determines who you need to approach in order to sell to the store. d. Because other marketers will make fun of you if you don't understand the ownership structure of a store. e. Ownership can be vertical marketing systems, independent stores or corporate chains. Correct Marks for this submission: 1/1. Question 2 Marks: 1 Which theory of retail evolution proposes that new retail concepts emerge, become popular, are widely imitated and then fade away? Choose one answer. a. The retail life cycle b. Disintermediation c. The wheel of retailing d. The fundamental attribution error e. The channel flows concept Correct Marks for this submission: 1/1. Question 3
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This note was uploaded on 09/29/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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14 - Question 1 Marks: 1 Why is it important for a marketer...

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