10 - Question 1 Marks: 1 After the superbowl football game,...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Question 1 Marks: 1 After the superbowl football game, Mark got a phone call from a Polling organization. The person on the phone asked Mark which commercials he remembered seeing during the Super Bowl. This is an example of a(n) ________________ test of advertising effectiveness? Choose one answer. a. Behavioral measures b. Unaided recall c. Open ended response d. Aided recall e. Attitude change Correct Marks for this submission: 1/1. Question 2 Marks: 1 BruceCo is introducing a line of coffee for amateur athletes. They feel that the coffee will have the most appeal for men, aged 25-50, who run three times a week and are likely to participate in one or more races each year. Which advertising medium might be the best way to reach this target audience? Choose one answer. a. Network television b. Radio c. Outdoor d. Yellow pages e. Magazine Correct Marks for this submission: 1/1.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Question 3 Marks: 1 BruceCo was opposed to proposition 92.3 in California general election. This proposition would impose a 50 cent/cup tax on coffee in order to pay for education. The most recent polls showed 57% of likely voters
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/29/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

Page1 / 5

10 - Question 1 Marks: 1 After the superbowl football game,...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online