9 - Question 1 Marks: 1 BruceCo was opposed to proposition...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Question 1 Marks: 1 BruceCo was opposed to proposition 92.3 in California general election. This proposition would impose a 50 cent/cup tax on coffee in order to pay for education. The most recent polls showed 57% of likely voters supported the proposition. BruceCo then paid for an advertisement which explained that if the proposition passed, the cost of a cup of coffee would increase by 50 cents. Following the advertisement, the polls showed only 32% of likely voters were in favor of the proposition. This is an example of a(n) ___________ test of advertising effectiveness? Choose one answer. a. Unaided recall b. Behavioral measures c. Open ended response d. Attitude change e. Aided recall Correct Marks for this submission: 1/1. Question 2 Marks: 1 One of the major concerns when scheduling advertising is the __________ which tells us advertising is effective up to a point, but after that, we see diminishing returns? Choose one answer. a. Advertising response function b. Pulsing c. Flighting d. Exposure e. Gross ratings points Correct
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marks for this submission: 1/1. Question 3
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

9 - Question 1 Marks: 1 BruceCo was opposed to proposition...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online