7 - Question 1 Marks 1 Bruce was planning to open a coffee...

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Marks: 1 Bruce was planning to open a coffee shop to compete with the national chains. He wanted to be more personal than the national chains so he asked his employees to greet regular customers by name and ask them if they would like their usual drink. He felt the national chains were focused on running the assembly line rather than on welcoming customers. How would you rate Bruce's level of competency in this business model? Choose one answer. a. Bruce will not have a distinctive competency because coffee drinkers prefer to remain anonymous. b. Bruce will have a distinctive competency because his customers will be able to enjoy snacks along with their coffee. c. Bruce is only doing what is expected. He has failed to differentiate himself d. Bruce has developed a distinctive competency that will give him a competitive advantage. e. Bruce has established a point of difference that he might be able to exploit in the future. Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 Which level of the organization is typically responsible for actually creating value for the organization? Choose one answer. a. The 'C' level
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7 - Question 1 Marks 1 Bruce was planning to open a coffee...

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