2 - Question 1 Marks: 1 Which of the following is a...

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Question 1 Marks: 1 Which of the following is a difference between traditional advertising and advertising on the internet? Choose one answer. a. Traditional advertising agencies charge a commission on the media buy; internet advertising agencies charge a fee for service b. Traditional advertising is designed to inform, persuade or remind; internet advertising can only inform and remind. c. Traditional advertising has consumers collaborate to create ads; internet advertising uses advertising professionals to create ads. d. Traditional advertising is for products; internet advertising is for intangible goods. e. Traditional advertising uses the AIDA model for persuasion; internet advertising uses the linear model for persuasion Correct Marks for this submission: 1/1. Question 2 Marks: 1 In class, we discussed a number of characteristics of the internet. Which of the following is an issue related to the computer-mediated characteristic? Choose one answer. a. The lower the bandwidth, the better the customer reaction to your site. b. You need to provide your customers with the necessary equipment. c. You need to standardize your website so that all customers have the same experience.
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This note was uploaded on 09/29/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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2 - Question 1 Marks: 1 Which of the following is a...

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