Woods2E_PP_chapter08Revised[1]

Woods2E_PP_chapter08Revised[1] - CHAPTER 8 International...

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Chapter 8 International Sport 8 International Sport International Sport C H A P T E R
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Chapter Outline Globalization of Modern Sport American Influence on World Sport Olympic Games Effect of Media on the Globalization of Sport (continued)
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Chapter Outline (continued) Nationalism Versus Economics Athletes and Coaches as Migrant Workers Using Sport for Better World Understanding Chapter Summary
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Globalization of Modern Sport Traditions began with Greek civilization. Sport expanded with British Empire. Nationalism emerged. Western culture brings modern advances. Dominance is shifting toward developed countries in certain sports (e.g., cricket in India, Olympics in Beijing).
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Issues of Globalization Less nationalistic displays and more commercial displays. Some corporations have larger economies than some countries. International sports are used as a means to promote the interests of corporate capitalism.
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Global Consumption of Sport The shoe wars, from adidas to Reebok, and domination by Nike Increase in casual dress boost of sport apparel industry Use of labor from developing countries by companies like Nike Sponsorship of countries and teams Television corporate sponsors
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Sporting Goods and Globalization
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Woods2E_PP_chapter08Revised[1] - CHAPTER 8 International...

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