Woods2E_PP_chapter05[1]Revised

Woods2E_PP_chapter05[1]Revised - CHAPTER 5 Media and Sport...

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Chapter 5 Media and Sport 5 Media and Sport Media and Sport C H A P T E R
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Chapter Outline Evolution of Sport Media Interplay of Sport and Media How Sport Affects the Media Ideology of Sport Through the Media Careers in Sport Media Chapter Summary
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Overview of Sport Media Include print and electronic media. Media cater to indirect spectators rather than direct spectators who attend events. Media create excitement and significance for sport and promote identification with teams and athletes. Sport media provide entertainment and recreation in everyday lives.
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Evolution of Sport Media Late 1800s: First sports page. Early to mid-1900s: Primarily newspaper and radio. 1950s: TV and more personal connection to sport. (continued)
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Evolution of Sport Media (continued) 1980s: ESPN growth as the first all-sport network. Present: Internet, social media growing dramatically, changing the fans’ experience.
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Modern Media (Internet) Real-time access to more events and video, and a more personal experience Broadband available to more people (63% of Americans with broadband at home)
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Woods2E_PP_chapter05[1]Revised - CHAPTER 5 Media and Sport...

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