Woods2E_PP_chapter03(Revised)[2]

Woods2E_PP_chapter03(Revised)[2] - CHAPTER 3 Participants...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 3 Participants Versus Spectators 3 Participants Versus Participants Versus Spectators Spectators C H A P T E R
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter Outline Sport Participants Factors Affecting Sport Participation Trends in Sport Participation Sport Spectators (continued)
Background image of page 2
Chapter Outline (continued) Trends in Spectator Sports Marketing to Participants and Spectators Chapter Summary
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Participating and Spectating Sport participation and sport spectating are often mistakenly combined statistically and anecdotally. They’re not the same thing. There is a large difference between participating and viewing. Important : Participants are more likely to be spectators, but spectators are not necessarily more likely to be participants.
Background image of page 4
Who Participates? About 65% of Americans participate in recreational activities (CDC, 2010). But elite sport drives media coverage. High-performance vs. participation athletes Masters level increasingly more competitive (continued)
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
(continued) Discussion : Do extrinsic or intrinsic rewards typically drive these participants? Youth
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/28/2011 for the course SPTE 110 taught by Professor Kenyon during the Fall '08 term at South Carolina.

Page1 / 24

Woods2E_PP_chapter03(Revised)[2] - CHAPTER 3 Participants...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online