Woods2E_PP_chapter02Revised

Woods2E_PP_chapter02Revised - CHAPTER 2 How Do We Study...

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Chapter 2 How Do We Study Sport? 2 How Do We Study Sport? How Do We Study Sport? C H A P T E R
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Chapter Outline Research Methods Social Theories Current Status of Sport Sociology Chapter Summary
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Two Main Types of Research Methods Quantifiable research collects or studies data that can be counted and analyzed statistically. Qualitative research collects information through interviews or observation of individuals, groups, society characteristics, and trends.
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Research Tool: Survey How it is conducted: Uses questionnaires. Pros: A quick way to collect large amounts of data for analysis of trends; with random sampling, permits generalization to larger population. Cons: Relies on self-report; may not account for personal differences; may be misleading if data aren’t discreet enough.
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Research Tool: Interview How it is conducted: Question individuals or small (focus) groups. Pros: Can be more in depth; can prompt unexpected answers. Cons: Can be time-consuming, expensive, and limited to small samples.
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Research Tool: Content Research How it is conducted: Collects information or pictures from media sources and assigns themes. Pros: Large amount of data can be assessed; societal priorities and biases can be analyzed.
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