Unformatted text preview: the pack that have the personality to get the other kids to follow the trend. • By discovering cool you force it to move in a new direction. You actually kill the trend that is currently popular. • 5 giant big businesses in charge of marketing to teens o Viacom biggest In charge of MTV • Mook for boys and Midriffs for girls • Feedback loop of media and teen actions...
View Full Document
- Summer '06
- Sociology, Viacom, Midriffs, Big business controls