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Unformatted text preview: the pack that have the personality to get the other kids to follow the trend. • By discovering cool you force it to move in a new direction. You actually kill the trend that is currently popular. • 5 giant big businesses in charge of marketing to teens o Viacom biggest In charge of MTV • Mook for boys and Midriffs for girls • Feedback loop of media and teen actions...
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This note was uploaded on 09/29/2011 for the course SOC 1 taught by Professor Mindyromero during the Summer '06 term at UC Davis.
- Summer '06