Surveys - Sensitive questions • Archival research use of...

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Surveys: ordered series of questions intended to elicit information from  respondents o Take a sample of a population Random sample Convenient sample (work at UCD, interview UCD students that you  already have access to rather than going somewhere else), might be  biased Snowball sample: building off of others that you interview o Self administered survey: you fill out, you return it o Telephone survey o Face to face survey o Biases or response issues Undercount: supposed to have 1500 and you only have 1000 Non response: only answer 10 of the 20 questions Response bias How surveys are worded, instilling essence in respondent Responding with how you think the researcher wants you to respond
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Unformatted text preview: Sensitive questions • Archival research: use of existing records that have been produced or maintained by persons or organizations other than the researcher o Historical methods: research that collects data from written reports, news paper articles, journals, diaries, other artifacts that date to prior to the time period under study o Content analysis: systematic examination of substance rather than the structure of a communication such as written work, speech, or film Manifest: observable, what we can see, what we know, what’s readily available Latent: implied...
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This note was uploaded on 09/29/2011 for the course SOC 1 taught by Professor Mindyromero during the Summer '06 term at UC Davis.

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