Final Lecture - Final Lecture Click to edit Master subtitle...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style 9/29/11 Final Lecture
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
9/29/11 Announcements Exam 4: May 5 (Thursday- in class) No final exam Bring calculators Only one topic: Conjoint Analysis
Background image of page 2
9/29/11 Marketing Research Process Research Reporting Problem Formulation Research Design Collection Design Sample Design Analysis and Interpretation
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
9/29/11 Bigger Issues? Accurate decisions Healthy decisions Perceptions
Background image of page 4
9/29/11 Percent of Beer Sold In U.S. Supermarkets that is Imported from
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
9/29/11 24.40% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Estimate Actual Percent of Beer Sold In U.S. Supermarkets that is Imported from
Background image of page 6
9/29/11 Percent of Beer Sold In U.S. Supermarkets that is Imported from Obj101 45% of respondents drink European Beer
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
9/29/11 Average Annual Spending on Tea Average spending by respondents: $50.00 56.00 5.92 $0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 Estimate Actual
Background image of page 8
9/29/11 “False Consensus Effect” Perception that greater proportion of others share our attitudes, values,
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 29

Final Lecture - Final Lecture Click to edit Master subtitle...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online