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fall2011PeterDannerImprovingCreativity

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Click to edit Master subtitle style  9/27/11 Improving The Creativity of  Organizational Work Groups* Article B – *Leigh Thompson pp.358 Peter Danner – MGMT 6600-D01
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 9/27/11 Reinvention from within Leaner workforces require internal employees to drive innovation Creativity is a requirement for innovation “Creative Realism” 1  is the ideal situation Group Brainstorming Studies have proven group thinking is not ideal Threats to team creativity Defined rules must be followed 10 Ways to Foster Team Ideas Practical Quick Look @ Article Key Points  1. Figure 1 pp359  - The Organizational 
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 9/27/11 “Working at Google NYC - Brainstorming @ Google” Click the box below or see YouTube Link http://youtu.be/VzMPV3YEI_8 What appeared to be ineffective? Social Loafing – The group seemed to be too relaxed and joking. Perhaps not taking the project seriously.  Brainstorming Example 1
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  • Spring '10
  • FAYISSA
  • YouTube link, group brainstorming, Master subtitle style, Article Key Points, *Leigh Thompson pp.358, brainstorming practices

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