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module 04 assignment text as message

module 04 assignment text as message - Tll's assignment...

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Unformatted text preview: Tll's assignment addresses type and typography [the hauls oi mass communication}. In the lecture. you sa'vlI how artists use textitype in their artistic practice to create and shilt meaning. From your own experiences with popular cLIture [film and magazines}, you already know how typefaces are used to deliver emotional and psychological impact and to eici dilTerent responses from the viewerl'reader. In short. you can afiect the reading oi the word by visual manipulation. Gilli-see E5 yards and irterpret the meani'lg oi the 1lvord using a typeface that represents the characteristics ofihe wonjs 1you have chosen. You can choose from this list orfrom a list of your own. Along with using the type tool in Photoshop [digial tent), one or more of your interpretations could abo loe done by hand: handwritten. sewn. stenciled and scanan ordrawn it the send and photographed. Otherwise. do not use photograplic images unless you are filing the text with an image. . connect on aetonlah o territorial e Illustrate o tincture o objectify - Judgement o recognbe v ceiagorbe 0 absorption o rehllete a community - opportunle‘lio o challenge o occupy i ltl'Idflfi o pacify a abandonment - coordinate - Identity 9 experimental 9 extavagant Things to Consider Conceptualty: . The legibiity of the word in IIl‘l'hat happens if I do the exact opposite ofwhat the word means—wil i work? Wil it he provocative? - The scale. colour. caps or lowercase. bold. regular. and position oi text on the page aI affect the image [both visualy and conceptually). Things to Consider Technically: - It is easy to go overboard in Photoshop by using all the bells and whistles {eitedsl'filters}. But remember that type was not designed to relyI on effects. Suhliey can oiten be the best medicine. - Notall computershavelhesametypefacesandwhatworksmahllac mayI mtworltonaPC. In the words ihatArchiact Luchvig Mies van der Ftohe adopted for lis motto: 'LESS l'S WEE" meaning that sinpiicity and clarity can often be the most effective means of creat'ng an eii‘ective message and an aesthetically resolved iI'I'EQE. ...
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