Lecture 11 Final Exam Review

Lecture 11 Final Exam Review - 1 Lecture 11 Final Exam...

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Unformatted text preview: 1 Lecture 11 Final Exam Review Date and time: Monday December 13: 7pm 10pm Make sure you arrive by 6:30pm Location: Sections A, F and G: REXALL CENTRE 2 Exam format: Closed book: no notes, no dictionaries, no phones or electronic devices of any kind 3 hours 3 case questions (60 marks) 2 essay questions (40 marks) Only covers the post-midterm material Textbook chapters 5-9 60% of final grade Lecture 11 Final Exam Review 3 Strategic Management (Chapter 5) The Five Forces Model The VRIO Model SWOT Analysis Business-Level Strategies (3 Generic) Cost Leadership Differentiation Focus Corporate-Level Strategies (Diversification) Types: Related Unrelated Vertical Integration How: Internal Mergers & Acquisition Alliances 4 Strategic Management (Chapter 5) You should be able to analyze an industry according to the 5-forces model Can you identify resources that are valuable, rare and difficult to imitate in a given firm? Can you distinguishes the three generic strategies and apply them to a case with examples? Can you recognize the different types of corporate diversification and methods? And provide examples? 09/28/11 The Five-Forces Model 6 The VRIO Model Valuable? + Rare? + + Difficult to Imitate? + Organized to Exploit? = Competitive Advantage Yes Yes Yes Yes Sustainable Yes Yes No Yes Temporal Yes No Yes Yes Temporal 7 Chap. 5 Textbook Case Discussion Viacom Case p. 202-203 What type of strategy is Viacom pursuing with the Neopets acquisition? Corporate Diversification which? What benefits can Viacom achieve through this acquisition? Synergies, economies of scope? 8 Competitive and Technological Forces (Chapter 6) Industry Lifecycle Stages Emergence Growth Maturity Decline Characteristics and key success factors and strategies for each stage You should be able to identify the stage of an industry lifecycle based on an article or case or give examples of industries and their lifecycle stage Introduction Growth Maturity Decline Industry Sales Time Industry Lifecycle Main drivers of industry evolution: Demand growth Creation and diffusion of technology and knowledge 10 Stage Characteristic Introduction Growth Maturity Decline Market Growth Slow Very rapid Moderate Negative Customers Affluent, early technology adopters Niche markets, increasing penetration Price conscious mass market, repeat buyers Late adopters, knowledgeable users, residual segments....
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Lecture 11 Final Exam Review - 1 Lecture 11 Final Exam...

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