old Environmental Climate

old Environmental Climate - Environmental climate By Yao...

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Environmental climate By Yao Wang n 211239092 n n 210842441 n Introduction When launched in Nov. 2007, Amazon Kindle is a portable e-reader developed by Amazon.com to permit easy access to a large library of electronic books to be read and downloaded on the device. Particularly, over 90,000 books can be obtained for download at launch, that catalog grows to over 160,000 by Aug. 2008 and is growing by over 25,000 titles every month (Crunchbase, 2011). Thus, blogs, magazines, newspapers and books are loaded onto Amazon Kindle wirelessly through logging on Amazon’s free EVDO network (called WhisperNet) and are published in a proprietary format for the device. Kindle owners in turn also can send files to Amazon to be converted and published onto the Kindle, and access web-based e-mail, websites, newspapers and blogs via Amazon’s browser. PEST Analysis Political/ Legal Analysis International policies in some nations may interfere with expected growth of the company, for instance, Amazon.com has been forbidden in some countries for governmental decisions arguing that Amazon is seen as a company which may threatens national market with inappropriate contents in its data bases. Moreover, Amazon.com has lost certain potential market because of political decisions. Safety above e-commerce is
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not seen as a significant issue in various nations. For instance, 76 percent of internet users in Peru never believe the confidentiality of internet web pages and have not experienced a purchase online (Essaysbox, 2009). In addition, internet users never trust online contents and in some cases such as internet crime, and they always consider that they cannot attend to legal authorities into the field because those do not exist. When it comes to e-books reader, one of the things most of the consumers and production companies concern about is the copyrights of the e-books. Most books currently produced by publishers are copyrighted, which means consumers can expect to pay a fair price if they want to use them. Relatively few publishers have embraced e- books so far, though there are some notable exceptions. Generally, it's relatively easy to find mass-market bestsellers in e-book format but much harder to find more specialized books and quality, literary fiction. Public domain classics are the easiest books to find in e-book format. If consumers buy copyright e-books from either Amazon or another outlet, they'll find those e-books are protected by what's called DRM (digital rights management)—effectively a kind of encryption that prevents people from distributing pirate copies of books illegally. Amazon uses its own DRM system, while Sony (and others) use a system developed by Adobe called Adobe Digital Editions, which requires you to register your reader the first time you use it. DRM protection restricts what you can do with books you've bought, but it's not necessarily the drawback it seems. First, it's very much a necessity from a publisher's point of view: it's only because e-book readers
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