Schedule of Presentations and Final Topic Outline Adjusted

Schedule of Presentations and Final Topic Outline Adjusted...

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AP/ADMS2200 3.0T SECTION U : Term W WINTER 2011 Tuesday 8:30-11:30 am Course Outline Adjusted COURSE DIRECTOR:  Elena Skliarenko  elenask@yorku.ca  – Send Emails as such: Subject: “ADMS 2200 - U____________” COURSE DESCRIPTION:  This covers the fundamentals of marketing theory, concepts and management  as applied to marketing's strategic role in meeting customer needs, including product (goods and services),  price, promotion, distribution, consumer, segmentation, positioning, ethics, research. Includes the creation  of an actual marketing plan. Required Text:  PPT Slides:  http://www.contemporarymarketing.nelson.com/student/chapter/ COURSE OUTLINE / SCHEDULE: Week Topic 1 st  E  Chapters 2 nd  E Chapter s Case 1 Jan 4 What is Marketing, Marketing Strategy, Marketing Planning Formation of Groups – NOTE Attendance At Class 1 is  Important
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This note was uploaded on 09/28/2011 for the course ADMS ADMS taught by Professor Kk during the Spring '11 term at York University.

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Schedule of Presentations and Final Topic Outline Adjusted...

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