intro other - INTRODUCTORY MARKETIING AK/ADMS 2200 3.0N...

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INTRODUCTORY MARKETIING AK/ADMS 2200 3.0N
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Exams The content will include Lectures, Cases, Classroom topics and ALL chapters of the text (whether covered in the class or not). The focus on the exams will be both TEXT AND LECTURE MATERIAL!!!
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What is Marketing? Why do we study it?
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Selling and advertising is only the tip of the marketing iceberg
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Marketing is a social-managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others
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Marketing is…. Performance of business activities that directs the flow of goods and services from producer to the ultimate user or consumer
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MARKETING is … a total system of business activities designed to plan, price, promote, and distribute need-satisfying products or services to target markets in order to achieve organizational objectives To achieve such objectives, marketing brings together several disciplines, including psychology, economics, econometrics and statistics
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intro other - INTRODUCTORY MARKETIING AK/ADMS 2200 3.0N...

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