A Periodic Table of Form: The secretlanguage of surface and meaning inproduct design, by Gray HollandPosted by core jr | 2 Mar 2009 | Comments (29)Why does Design so often struggle to communicate its value to the world,when it's something we all recognize?When we speak of product development, we frequently look at the domainsof Design and Engineering separately, evaluating them in different ways.Engineering, at its core, is a measurable process; Design, for the mostpart, is not. This gives the former an inherent advantage: engineeringefforts are easily quantifiable, and this provides them with authority. Designis intuitive, working on the non-verbal levels of our experience, sometimestriggering our most subversive emotional states; this makes it difficult toevaluate empirically. Lacking an analytical vernacular, Design is labeledsubjective, when it is actually the agent of universal truth through form.The consequences of interacting with the arrayA Periodic Table of Form: The secret language of surface and meaning in product design, by Gra...http://www.core77.com/blog/featured_items/a_periodic_table_of_form_the_secret_language_of...1 of 141/15/2010 10:25 AM
has intentionally blurred sections.
Sign up to view the full version.