Conclusion 84 ikeas long term ambition is to become

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Unformatted text preview: curacy of information, neither the publisher nor the client can be held responsible for errors of omission or commission. Conclusion 84 IKEA’s long-term ambition is to become the leading home furnishing company. However, for IKEA, getting there is not simply about developing profitability and market share. As a global organisation IKEA has chosen to undertake a leadership role in creating a sustainable way of working. It has educated suppliers to understand how and why sustainable production is vital. This has helped IKEA differentiate itself from its competitors. Consumers are made aware of IKEA’s commitment to sustainability through its involvement with many other organisations such as the WWF and UNICEF. IKEA is now considered by both suppliers and consumers to be a responsible company that they can trust. Questions 1. Using the case study, provide two examples of sustainable activities. 2. Explain how each sector of industry is linked together within a supply chain. 3. Describe how IKEA influences all elements of its supply chain to adopt sustainable practices. 4. Evaluate and discuss the effect that IKEA’s sustainable practices are likely to have upon the furnishing industry over the longer term.
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This note was uploaded on 09/29/2011 for the course MGT 3501 taught by Professor Chang during the Fall '10 term at Georgia Tech.

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