southwest - Southwest Airlines Operations - A Strategic...

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Google Search Web EzineArticles.com Ads by Google Strategic Plan Advanced Search Power Search Email Address: Your Name: Submit Articles Members Login Benefits Recent Articles Expert Authors Experts By Location Read Endorsements Editorial Guidelines Author TOS Terms of Service Ezines / Email Alerts Manage Subscriptions EzineArticles RSS Blog Forums About Us What's New Contact Us Affiliates Link To Us Privacy Policy Site Map Search Articles Search Background: Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18, 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio, short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.” This approach has been the key to Southwest’s success. Currently, Southwest serves about 60 cities (in 31 states) with 71 million total passengers (in 2004) and with a total operating revenue of $6.5 billion. Southwe traded publicly under the symbol “LUV” on NYSE. HOME :: Business Southwest Airlines Operations - A Strategic Perspective By Mukund Srinivasan Article Word Count: 3237 [ View Summary ] Comments (0) Ads by Goooooogle Advertise o Competitive Strategy Scenario Planners, Creating Viable Strategies In A Uncertain World www.janus.org Advertise your business Create your banner ads Display them for cheap www.SimpleInternetAds.com Ads by Goooooogle Advertise o Craneware Inc. Revenue Cycle tools www.craneware.com What is a Marketing Plan? Learn how to design, build and maintain an efficien market plan. MarketPlanEngineering.com Page 1 of 10 Southwest Airlines Operations - A Strategic Perspective 1/9/2006 ..
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Got an Ezine Marketing or Email Newsletter Question? AskChrisKnight.com Facts: * The first major airline to fly a single type of aircraft (Boeing 737s) * The first major airline to offer ticketless travel system wide includin frequent flier program based on number of trips and not number of m flown. * The first airline to offer a profit-sharing program to its Employees (instituted in 1973). * The first major airline to develop a Web site and offer online bookin 2001, about 40 percent ($2.1 billion) of its passenger revenue was generated through online bookings at www.southwest.com. Southwes cost per booking via the Internet is about $1, compared to a cost per booking through travel agents of $6 to $8. Key competitive advantages:
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southwest - Southwest Airlines Operations - A Strategic...

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