Beato-DoubleTrouble - The Smart Set Double Trouble May 7...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Consumer Confidence Double Trouble By Greg Beato The Double Down "It's from KFC? Oh that is just so typical. .." At just 540 calories, KFC’s new chicken sandwich, the Double Down , makes for a modest meal. Even skimpy Hollywood movie star Megan Fox would have to down nearly five of them each day to sustain her weight of 114 pounds. But if the sodium- drenched morsel seems more tooled for casual snacking than a serious feast, it has certainly satisfied our collective appetite for outrage and controversy. In the lead-up to and aftermath of its national debut three weeks ago, the Double Down emerged as an irresistibly mediagenic, instantly polarizing force, the junk food equivalent of Sarah Palin. In true maverick fashion, the Double Down replaces the plainest, least indulgent part of a traditional chicken sandwich — the bun — with the most delicious part — the chicken. At first glance, this seems like a darkly comic twist on the low-carb, lettuce-wrapped burgers inspired by the Atkins Diet craze, a parody of stereotypical fast food excess that only a stoner could take seriously: “Dude! The bun is made out of meat! It’s the tenderest, juiciest bun I’ve ever consumed!” But ultimately the Double Down achieves its aura of excess in relatively prudent fashion. While it turns the bready part of a traditional chicken sandwich meaty, it turns the meaty part of a traditional chicken sandwich into…toppings. The two fried chicken fillets that serve as the Double Down’s shell encase nothing more than two slices of bacon, two slices of cheese, and a squirt of some tasty glop that KFC has dubbed “Colonel’s Sauce.” Where’s
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/29/2011 for the course ENGLISH 79101 taught by Professor Lambert during the Spring '11 term at Carnegie Mellon.

Page1 / 2

Beato-DoubleTrouble - The Smart Set Double Trouble May 7...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online