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Electronic and Mobile Commerce Print Chapter .. 1 of 60 3/17/11 9:29 PM
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Chapter Introduction 8-1 An Introduction to Electronic Commerce 8-1a Business-to-Business (B2B) E-Commerce 8-1b Business-to-Consumer (B2C) E-Commerce 8-1c Consumer-to-Consumer (C2C) E-Commerce 8-1d e-Government 8-1e Multistage Model for E-Commerce 8-1f Supply Chain Management 8-1g Customer Relationship Management 8-1h E-Commerce Challenges 8-2 An Introduction to Mobile Commerce 8-2a Mobile Commerce in Perspective 8-2b M-Commerce Web Sites 8-3 Electronic and Mobile Commerce Applications 8-3a Retail and Wholesale 8-3b Manufacturing 8-3c Marketing 8-3d Investment and Finance 8-3e Online Real Estate Services 8-3f E-Boutiques 8-3g Auctions 8-3h Anywhere, Anytime Applications of Mobile Commerce 8-3i Advantages of Electronic and Mobile Commerce 8-3j Global Challenges for E-Commerce and M-Commerce 8-4 Threats to Electronic and Mobile Commerce 8-4a Security 8-4b Theft of Intellectual Property 8-4c Fraud 8-4d Invasion of Consumer Privacy 8-4e Lack of Internet Access 8-4f Return on Investment 8-4g Legal Jurisdiction 8-4h Taxation 8-5 Strategies for Successful E-Commerce and M-Commerce 8-5a Defining the Web Site Functions 8-5b Establishing a Web Site 8-5c Building Traffic to Your Web Site 8-5d Maintaining and Improving Your Web Site 8-6 Technology Infrastructure Required to Support E-Commerce and M-Commerce 8-6a Hardware 8-6b Web Server Software 8-6c E-Commerce Software 8-6d Technology Needed for Mobile Commerce 8-6e Electronic Payment Systems Chapter Recap Print Chapter .. 2 of 60 3/17/11 9:29 PM
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Chapter Introduction PRINCIPLES LEARNING OBJECTIVES Information Systems in the Global Economy: Staples, United States Electronic commerce and mobile commerce are evolving, providing new ways of conducting business that present both opportunities for improvement and potential problems. Describe the current status of various forms of e-commerce, including B2B, B2C, C2C, and e-Government. Outline a multistage purchasing model that describes how e-commerce works. Define m-commerce and identify some of its unique challenges. E-commerce and m-commerce can be used in many innovative ways to improve the operations of an organization. Identify several e-commerce and m-commerce applications. Identify several advantages associated with the use of e-commerce and m-commerce. Although e-commerce and m-commerce offer many advantages, users must be aware of and protect themselves from many threats associated with use of this technology. Identify the major issues that represent significant threats to the continued growth of e-commerce and m-commerce. Organizations must define and execute a
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